In the way to maintain loyalty of their customer in Java and Bali and increase product package sales during the holy month of Ramadhan 2019, XL Axiata initiated a roadshow event named XL Truk Heboh Ramadhan. The main concept of this event is to spread out joy, entertainments and prizes during Ramadhan to 17 cities around Java and Bali that all packed in a truck. This truck travelled from Serang - West Java to Karangasem - East Bali in 17 days and start operated from 3 -6 PM each day before Maghrib time.